New Potbelly Packaging

New cups and bags illustrated and designed for Potbelly Sandwich Works. The cups are printed with 4 spot colors, and the bags and boxes are printed in 1-color. The packaging is enveloped in illustrations of the architecture, neighborhoods, and customers found in Potbelly's key urban markets. The artwork was also repurposed and seen across social media platforms, on gift cards, catering boxes, and on various marketing materials.

Detail of small cup.
Detail of small cup.
Detail of large cup.
Detail of large cup.
Detail of large bag.
Detail of large bag.