Potbelly Packaging

Potbelly is a fast-casual restaurant chain with over 275 shops internationally. The original sandwiches were served from the back of a Chicago antique store, and the current brand visuals reflect those eccentric homespun beginnings. The cups and bags feature line drawings of severals styles of antique potbelly stoves, the store mascot. The wallpaper background was created to mimic some of the shop decor and includes various brand icons, like peace signs and guitars. Cups were printed in 4 spot colors.