![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/cdb306a4-6489-465c-b642-cb4c04ceb27c_rw_1200.jpg?h=c9d56fd369fc69688afacbc0315e5398)
Potbelly Mural
This 10 foot mural celebrates Potbelly's graphic history and appears in the corner of several shop entryways.
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/16c3102b-324b-4948-b4e2-18f930bb79fe_rw_1920.jpg?h=2a66e6f6a9c0ff878a3258aede4948fc)
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/8437eb37-3845-4722-9f27-b483f75cfed4_rw_1920.jpg?h=4f2cbdae69492de4a57e44278ffea11d)
UNDERGROUND Menu
I had a lot of fun trying to mimic the look of creepy sideshow posters with these in-store graphics for Potbelly's loyalty program. The campaign promoted a secret menu available only to members. With an abundance of collateral in each shop, each touch point had a unique message specific to its' location.
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/33bb8842-a3f7-4a72-a423-878fd941bf2e_rw_1200.jpg?h=ed59ffb1e5a1dbcae2dd1ea9b9f499ad)
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/4515ef85-b53d-4190-b9b9-98ba5b50467a_rw_1920.jpg?h=a8232d06ca6c8277aafbcc2b7245d3f8)
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/f6ee4869-0d48-4dd0-a7c4-b401f7f3c60e_rw_1200.jpg?h=2c2c4633a4f5e059df5f2ea3bdaebb98)
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/cdf09afe-c73e-43c2-ac76-005a0155c2c2_rw_1920.jpg?h=6df28b2c4849612b9c33cb9dd2c68a2c)
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/16906619-340c-4413-ae51-d24623915a6b_rw_1200.jpg?h=7f11cf43b146e5b08792273d7bedaba1)
Potbelly menu
Done in conjunction with Norton Creative, this was a redesign of Potbelly's menu that aimed to highlight the brand's equities and introduce a better user experience based on data.
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/3c27f4ff-8787-4ec4-8169-39be24f8c740_rw_1920.jpg?h=182d9dde726c275cc64839314cc967d2)
![](https://cdn.myportfolio.com/83dcefd40c3cbb9257ac37251b0c7000/52bc3f1b-c092-4174-9adf-fa0fe8156510_rw_1920.jpg?h=e7de6adfcbdb3a5a6bef98e32ac14413)